This yr, I’ve spent quite a lot of time on the street, assembly with prospects and capturing their tales for Now Go Construct. Right this moment, we’re releasing one in every of my favourite episodes, which options Veo, a sports activities know-how startup primarily based in Denmark. And whereas I may spend a complete publish on their historical past or their tech stack, I wish to do one thing a bit completely different. I wish to concentrate on what occurs behind the scenes.

An incredible quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing prospects and gathering B-roll simply to provide a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover fascinating, as a result of I’m continuously studying how our prospects are utilizing know-how to unravel onerous issues. However what occurs to the remainder of the footage?

Plenty of what we movie is left on the chopping room ground. Veo is an ideal instance. I had a possibility to sit down with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned every part from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However quite a lot of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, we’ve got trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the management rules we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their selections with information. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to satisfy Keld, Henrik, and the entire great folks at Veo. I hope you take pleasure in the newest episode as a lot as I loved filming it. Now, go construct!

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