Samsung Electronics’ new Galaxy S23 collection delivers an eco-conscious, premium smartphone expertise to its customers. By eliminating pointless components and prioritizing high quality, the Galaxy S23 collection embodies these values Samsung itself additionally holds shut, comparable to useful resource circulation for a greater future for all.


Samsung Newsroom spoke with a number of the Galaxy S23 collection’ designers to be taught extra about how the brand new flagship vary’s distinct design took place.




Premium Design With an Eco-Acutely aware Focus



Q. Please introduce the Galaxy S23 collection’ design theme, “Create the Necessities”.


Our focus was on making a design that boils down the essence of the smartphone. Assets might be wasted in the course of the manufacturing course of if too many pointless particulars are integrated, so we made the choice to retain solely the naked important design options, primarily based on the true id of the system, for the idea of the Galaxy S23 collection’ design.



Q: How is that this theme in alignment with the final path of the Samsung Galaxy design method?


The Samsung Galaxy S collection is a product lineup constructed on the true essence of what premium design might be. For the Galaxy S23 collection, we deliberated extensively on what components wouldn’t solely make for an important design, but in addition how they’d affect the world at massive. Since we live in a time the place useful resource circulation and eco-conscious actions are on the forefront of day by day life, we really feel, too, that designers ought to mirror these values of their designs because the world over shifts its priorities in direction of eco-consciousness. Our design method actively incorporates these concepts by making daring design selections and incorporating future-forward concepts.



Q: What are the Galaxy design workforce’s targets in direction of creating designs that honor each folks in addition to the planet?


Our method might be summarized within the type of 5 targets. Firstly, we purpose to “create essence” by means of our designs for final person satisfaction. Secondly, we need to “create circularity” to extend useful resource circulation efforts throughout your entire product lifecycle from manufacturing by means of to make use of and disposal. Thirdly, we aspire to “create standardization” to be able to streamline our designs and subsequently cut back useful resource waste and manufacturing prices, and fourthly, to “create longevity” for our merchandise by extending their life cycles and constructing simply fixable designs. Lastly, we purpose to “create transparency” by means of clear communication on the metrics of our design processes with a concentrate on eco-conscious actions. All Samsung Galaxy designers are guided by these 5 targets.



Q: Are you able to share extra about how the design workforce is following by means of on these targets?


All tasks we undertake hold the long-term imaginative and prescient in thoughts as an alternative of short-term outcomes, and we collaborate carefully with the fabric sourcing groups to make sure our designs incorporate recycled supplies. We additionally share our design technique and plans with a spread of inner stakeholders to be able to additional vitalize every venture with totally different concepts and views. We make sure that to mirror on all of the suggestions we obtain to be able to hold eco-consciousness at entrance of thoughts when designing.



Q: How essential is working with such an genuine mission in thoughts to the workforce?


We reside in a world the place the sharing of knowledge is boundless, making short-term or short-term initiatives meaningless. We embrace the chance to think twice concerning the values and efforts vital required to perform our imaginative and prescient, in addition to how greatest to speak our method transparently. This sense of mission as designers motivates us, and in time, we consider our clients, too, will come to know and admire our dedication.



The Samsung Galaxy Id



Q: Are you able to share extra concerning the two totally different designs, primarily based on audience, you developed for the Galaxy S23 collection?


The Galaxy S23 and S23+ characteristic skinny bezels which can be slim and balanced on all sides for customers to higher concentrate on their screens, whereas a curved metallic body each protects the display screen and gives the person with a cushty grip. For the Galaxy S23 Extremely, we diminished the aspect edges and prolonged the flat floor of the system even additional not solely to offer higher grip, but in addition to offer extra space wherein the S Pen might be utilized and finally maximize the advantages of the big display screen for the person.


Our focus when designing was to convey a constant design id throughout all three gadgets by means of easy line design and planes that remove all pointless components. Even the extra delicate components, such because the aspect keys, antenna slit, speaker gap and mic gap, had their measurement and structure meticulously adjusted to match this. Moreover, the digital camera contour minimize design seen on the Galaxy S22 and S22+ was eliminated, and all Galaxy S23 fashions at the moment are fitted with a single digital camera design to offer much more consistency throughout the lineup.




Q: Would you agree that the Galaxy S23 collection’ digital camera’s distinct design is as notable as its efficiency?


Since loads of the smartphones presently in the marketplace possess the same form, the digital camera design of a tool has change into a robust option to distinguish a product and categorical model id. For this reason the Samsung Galaxy S collection’ digital camera structure has stayed the identical for the reason that Galaxy S21 collection to be able to foster a novel design id.


The exterior a part of the digital camera is a shiny metallic whereas the inner components have been processed with easy hairlines to be able to convey the digital camera’s highly effective efficiency. The design of the internal components of the digital camera, together with the shape, texture and coloration, have been impressed by conventional digital camera lenses that decrease gentle reflection.



Future-Ahead Colour Swatches, Impressed by Nature



Q: Are you able to please introduce the primary colours of the Galaxy S23 collection?


Among the Galaxy S23 collection’ elements have been constructed utilizing recycled supplies1 to contribute to useful resource circulation, so to be able to additional mirror this concept of environmental safety, the Galaxy S23 collection is available in 4 colours which can be primarily based on an idea we name “Shades of Nature”. The Inexperienced shade is harking back to a tranquil forest whereas Phantom Black embodies the silent energy of nature, and the brilliant Cream shade is warming to have a look at whereas Lavender captures the energetic nature of on a regular basis life.



4 further colours that we developed below the idea of “Shades in Dream” — Lime, Skyblue, Crimson and Graphite2 — shall be completely out there for gadgets bought on-line. We wished to offer on-line clients with some upbeat and futuristic shades that convey their brightness even when merely seen on-screen. The Lime shade, a brand-new addition to the Samsung Galaxy coloration lineup, has been designed to be a energetic and charming coloration swatch, and we hope our customers will take pleasure in this new addition to the Samsung Galaxy coloration vary.



Q: Are you able to converse extra concerning the recycled supplies utilized in a part of the Galaxy S23 collection’ again panel glass3?


Recycled supplies primarily based on plastic bottles can are inclined to have a yellowish tint to them, so we have been initially apprehensive that the coloring would possibly find yourself too darkish. Nevertheless, after we processed the supplies, we have been shocked to seek out that this recycled materials really helped to create a extra pure and natural search for the Cream shade.



Designed With the Planet in Thoughts



Q: Are you able to share extra concerning the growth of recycled supplies concerned within the Galaxy S23 collection’ improvement?


The back and front glass panels of the Galaxy S23 collection gadgets comprise a mean of twenty-two% of pre-consumer recycled content material, and the movie that goes contained in the again glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles. Moreover, the internal elements of the Galaxy S23 Extremely, together with the S Pen cowl and the decrease speaker modules, have been constructed utilizing recycled ocean-bound plastic sourced from discarded fishnets and plastic bottles, and aluminum byproducts from the manufacturing course of have been used for the S23 Extremely’s aspect and quantity keys.


Moreover, the packaging field is made out of 100% recycled paper and the duvet accent additionally comprises some recycled or biodegradable supplies, that means that each one elements of the Galaxy S23 collection’ design mirror our dedication to the circulation of assets.



Q: What efforts have been made to create extra eco-conscious packaging designs through the years?


We began to cut back using plastic in our packaging designs in 2018. Once we first began, we had fourteen totally different packaging components inside a single bundle, and now for Galaxy S23 collection, we’ve got come a good distance to make sure that solely six packaging components4 are included. We additionally made certain to leverage recycled paper supplies when constructing the packaging field itself, and although paper supplies made out of 100% recycled pulp might be dusty and weaker than common paper, we undertook intensive analysis, adjusted the manufacturing course of and went by means of numerous high quality verification checks to seek out the right composition to make use of in our product packaging.



Q: What areas will you be specializing in for future bundle designs?


We are going to proceed to concentrate on creating high-quality packaging that comes with recycled paper supplies. Our purpose is to create our personal paper supplies made with pulp that we’ve got developed ourselves, in addition to to obtain recognition for our eco-conscious designs.



Samsung is dedicated to pursuing innovation that doesn’t take the planet’s assets with no consideration and that as an alternative repurposes discarded supplies to be able to give them a second life, thus offering customers with true, significant worth. The Samsung Galaxy S collection will proceed to bridge the hole between usability and eco-consciousness by means of future-forward design selections.


Keep tuned to Samsung Newsroom for extra on the all-new Galaxy S23 collection.





* The photographs proven are for illustrative functions solely and should differ from the precise product. Product specs might differ by nation, area, mannequin and provider.



1 The back and front glass panels comprise a mean of twenty-two% of pre-consumer recycled content material, and the movie that goes contained in the again glass panel incorporates 80% of recycled plastics supply from discarded plastic bottles.
2 The Lime, Skyblue, Crimson and Graphite shades can be found for buy at Product specs, launch schedule and availability might differ by area, nation, mannequin and provider.
3 The movie that goes contained in the again glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles.
4 The six components included are the packaging field, the handbook field, the pulpy tray the entrance protector, the again cowl protector and the info hyperlink cable band.

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