Welcome again to This Week in Apps, the weekly TechCrunch sequence that recaps the newest in cell OS information, cell functions and the general app economic system.

The app economic system in 2023 hit a couple of snags, as shopper spending final 12 months dropped for the primary time by 2% to $167 billion, in response to information.ai’s “State of Cellular” report. Nevertheless, downloads are persevering with to develop, up 11% year-over-year in 2022 to achieve 255 billion. Shoppers are additionally spending extra time in cell apps than ever earlier than. On Android gadgets alone, hours spent in 2022 grew 9%, reaching 4.1 trillion.

This Week in Apps affords a technique to sustain with this fast-moving business in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and far more.

Would you like This Week in Apps in your inbox each Saturday? Enroll right here: techcrunch.com/newsletters

AI’s impression on apps

Picture Credit: Bloomberg (opens in a brand new window) / Getty Pictures

Extra AI apps are on the best way. It was an enormous week for AI information as each Microsoft and Google took the stage at competing occasions to intro their AI developments to the general public. Microsoft fared a little bit higher with its information that OpenAI’s ChatGPT-like tech was coming to Bing, pushing its companion cell app up into the App Retailer’s high ranks. In the meantime, Google flubbed a bit with its rival AI, Bard, which, in a broadcast demonstration of the know-how, shared an incorrect reply to a query in regards to the James Webb House Telescope (it was NOT the primary to take an image of an exoplanet, NASA says).

Whereas each AI fashions will regularly and confidently get issues flawed at occasions, Google’s failure to fact-check the solutions it was displaying off appeared to point the corporate was speeding out the tech in response to Microsoft’s transfer into its territory…which it was.

Google ought to have been far forward on this AI race, having invested in and developed AI know-how for years with assist from among the high specialists within the subject. Nevertheless it’s been caught off guard — and never solely by OpenAI.

Earlier than this present AI race, Amazon’s Alexa turned the family title for AI-powered voice assistants. Google, alternatively, bought burned when it confirmed off a few of its extra spectacular shopper functions of AI. It confronted backlash over its consideration of AI ethics when it confirmed off Duplex’s means to name eating places to e book reservations whereas pretending to sound human. Google additionally typically builds neat AI instruments — like an AI that may generate music from textual content descriptions — however received’t launch them.

The corporate has appeared to be sluggish to maneuver on AI — seemingly hesitant to upset its search and promoting money cow that depends on adverts bought atop a listing of hyperlinks. Microsoft doesn’t care about that, although, noting that each 1% of search advert share achieve it makes is a $2 billion income opp.

That’s why what we’ve gotten from Google round AI has been a form of regular stream of smaller AI-powered characteristic drops over time, not some large and costly overhaul of search that would have killed its margins.

As an alternative, we get issues like multisearch, which expands net search to incorporate textual content and pictures mixed. Google this week introduced it was going international and the close by choice, multisearch close to me, was additionally rolling out extra broadly.

The corporate additionally rolled out different AI-powered enhancements to issues like translation and Google Maps. For instance, Google at this week’s occasion spoke about its new “immersive view” maps providing extra true-to-life scenes, that are created by leveraging an AI approach referred to as neural radiance fields (NeRF). However these maps are solely obtainable in a handful of cities. And as cool as they’re, they really feel extra like an iteration on Road View somewhat than a significant AI leap.

In the meantime, Google used its occasion to indicate off a variety of different options that weren’t AI search demos or ChatGPT rivals. It launched Maps’ AR-powered Stay View, which Google mentioned is hitting a couple of extra cities. (This requires customers to carry up their telephones and scan the world — not likely a delicate gesture in the event you’re attempting to cover the truth that you’re a vacationer and even presumably misplaced!) And it talked about new EV Maps.

Microsoft, alternatively, used its press occasion to completely concentrate on AI as the subsequent evolution of search. It demoed its ChatGPT-like AI in Bing which can also be built-in with its Edge net browser. And it talked intimately about the next-gen OpenAI giant language mannequin it’s utilizing, calling it “extra highly effective than ChatGPT,” which definitely excited shoppers.

The corporate additionally cleverly launched a waitlist for the AI-powered Bing that required folks to set Microsoft defaults on their PC and obtain the Bing app. In consequence, the Bing app is now ranked within the high 10 on the U.S. App Retailer and is the No. 2 Productiveness app behind Gmail. To place this in perspective, the Bing app forward of the AI information had been ranked No. 160 on the U.S. App Retailer’s Productiveness apps chart — in different phrases, virtually invisible.

Google, in the meantime, misplaced $100 billion in market worth as Alphabet’s inventory fell after the advert with the AI’s mistake aired forward of the corporate’s occasion.

Whereas the large race in AI apps continues to be between Google and Microsoft (by way of OpenAI), AI will quickly discover its method into plenty of cell apps by integrations. Already, we’ve seen the faux ChatGPT apps arrive and belatedly get the boot from the app shops. At the moment, a seek for the time period “ChatGPT” nonetheless returns quite a few apps that suggest they’re related to OpenAI or just presume customers received’t care, so long as they provide a ChatGPT-like expertise. And we’ve seen the AI picture mills go viral. Quora this week additionally launched an AI playground referred to as Poe, which contains a handful of AI chatbots from OpenAI and Anthropic. (See “Downloads” part under.)

Shoppers are clearly hungry to see AI put to make use of in apps. The developments additionally enliven what’s grow to be a stale App Retailer through the years, as Apple blocked different new tech, like NFTs, blockchain transactions and Web3 applied sciences from being totally useful on its App Retailer, forcing startups to construct their very own.

An finish to Apple’s ban on non-WebKit browsers?

Picture Credit: Jaap Arriens/NurPhoto by way of Getty Pictures

Some browser makers consider they’ll be capable to launch their very own, non-WebKit-powered browser apps sooner or later, due to anticipated laws that might power Apple to open up its App Retailer to extra competitors.

This week, a number of tales emerged that high browser makers like Mozilla and Google have been engaged on the event of non-WebKit browser apps for iOS. Google Chromium builders, for example, have begun constructing an iOS browser that makes use of Google’s Blink engine — an app that in the present day wouldn’t be allowed on the App Retailer, as Apple’s tips particularly state that browser apps “should use the suitable WebKit framework and WebKit Javascript.”

Google, nevertheless, downplayed the information, claiming it was solely a prototype meant to assist it find out about iOS efficiency.

In an announcement, a spokesperson instructed us, “That is an experimental prototype that we’re growing as a part of an open-source venture with the purpose to know sure points of efficiency on iOS. It is not going to be obtainable to customers and we’ll proceed to abide by Apple’s insurance policies.”

Google isn’t the one one dabbling on this space. When reached for remark, Mozilla was much more clear about its plans when it was noticed engaged on a Gecko-based model of Firefox for iOS, clearly indicating that its work is in anticipation of a extra aggressive panorama.

“We abide by Apple’s iOS app retailer insurance policies, and are merely doing a little exploratory work to know the technical challenges for Gecko-based browsers on iOS if these insurance policies have been to vary,” a Mozilla spokesperson instructed us. “We hope the day will come when folks can freely determine to make use of the browser of their selection, together with the chance to pick the engine that underpins it.”

In fact, even when Apple have been to divulge heart’s contents to non-WebKit browsers, it might theoretically impose different limits on competing apps to dictate how they’re allowed to make use of system assets. That will be another excuse for the businesses to experiment now so that they’ll be prepared to fulfill any such requirement if and when the App Retailer opens up.

Children’ TikTok utilization once more tops YouTube

TikTok logo displayed on a smartphone

Picture Credit: Jonathan Raa/NurPhoto / Getty Pictures

TikTok as soon as once more discovered itself because the social app children and teenagers are spending essentially the most time utilizing all through the day, even outpacing YouTube. Based on an ongoing annual evaluation of children’ and teenagers’ app utilization and conduct globally, the youthful demographic — minors ranging in ages from 4 by 18 — started to look at extra TikTok than YouTube on a mean each day foundation beginning in June 2020, and TikTok’s numbers have continued to develop ever since.

In June 2020, TikTok overtook YouTube for the primary time, with children watching a mean of 82 minutes per day on TikTok versus a mean of 75 minutes per day on YouTube, in response to new information from parental management software program maker Qustodio.

This previous 12 months, the gulf between the 2 widened, it mentioned, as children in 2022 noticed their common each day use of TikTok climb to a whopping 107 minutes, or 60% longer than the time they spent watching video content material on YouTube (67 minutes).

Picture Credit: Qustodio

TikTok was additionally used extra, when it comes to common each day minutes, than different social apps like Snapchat, Instagram, Fb, Pinterest and Twitter.

The research was revealed upfront of a TikTok-focused Congressional listening to. In March, TikTok CEO Shou Zi Chew will testify earlier than the Home Power and Commerce Committee in regards to the app’s information safety, ties to China, privateness considerations and impacts on youngsters.

Social media considerations additionally bought a shoutout throughout President Biden’s State of the Union handle this week when he pressed Congress to move laws to guard shoppers from Huge Tech. “We should lastly maintain social media corporations accountable…It’s time to move bipartisan laws to cease Huge Tech from gathering private information on children and youngsters on-line, ban focused promoting to youngsters, and impose stricter limits on the private information these corporations acquire on all of us.”


  • A redesigned House app is because of arrive within the forthcoming iOS 16.4 replace. The characteristic had initially appeared in iOS 16.2 however was pulled out earlier than launch.
  • Apple’s tvOS and HomePod software program was up to date to 16.3.1.
  • Some customers have been complaining about iCloud backup points after updating to iOS 16.3.


  • Google launched the primary Developer Preview of Android 14, which helps a variety of gadgets, together with tablets and foldable kind elements. Among the many modifications are a variety of background optimizations, assist for bigger fonts (customers can scale them as much as 200%), per-app language preferences, numerous privateness and safety updates, customization options, the flexibility to dam the set up of apps (with a targetSdkVersion decrease than 23) to guard in opposition to malware, passkeys assist and extra.
  • Android TV 13 was additionally lastly launched. Android 13 has been obtainable for telephones and tablets for almost a 12 months and a half.
  • Google introduced the alpha launch of Credential Supervisor, a brand new Jetpack API that enables app builders to simplify customers’ authentication journey whereas additionally including assist for passkeys.
  • It additionally rolled out the newest model of the Google Cellular Advertisements SDK (10.0.0).


Picture Credit: Cyan Worlds

  • A remastered model of the basic puzzle sport Myst arrived on iOS. The brand new sport, Myst Cellular, is predicated on the remastered sport that was already launched on Oculus VR headsets and the PC, however has been rebuilt for Apple’s M1 and M2 chipsets on newer gadgets. The sport is free to obtain and discover the primary location however to proceed, you’ll have to pay $14.99.
  • Activision supplied perception into its cell gaming portfolio throughout This fall earnings, noting that Name of Responsibility Cellular grew by double-digits YoY and set a brand new quarterly document and 10-year-old Sweet Crush Saga noticed 20% YoY web bookings progress. Total, King’s income grew 6% YoY with web bookings up 9%.
  • Rogue Video games introduced a number of new titles coming solely to Netflix, together with a twin-stick Roguelite shooter Mud & Neon, which received the general Better of Present award at PAX West; and Highwater, an atmospheric journey/technique hybrid. Each video games might be obtainable on cell in addition to PC and console, however the Netflix deal offers the video games to iOS and Android subscribers at no cost with no in-app purchases.

Picture Credit: Rogue Video games


  • Zenly co-founder Antoine Martin says he’s returning to the social app market with the launch of a brand new firm referred to as Amo. The previous Zenly CEO is working with ex-Zenly managing director Michael Goldenstein and others on the brand new startup, whose purpose is to repair the issues with in the present day’s social networks by specializing in connecting mates in the actual world, not connecting the entire world. Particulars are nonetheless quiet in the intervening time, however the firm is gathering sign-ups on a waitlist now.
Amo splash screen

Picture Credit: Amo

Picture Credit: Instagram

  • After saying new API pricing beginning with a $100 fundamental tier, Twitter blocked entry to its developer neighborhood web site. Builders used to entry the location for bulletins and to ask questions. Twitter didn’t clarify if the block was intentional or a bug (like one associated to its API points earlier this week).
  • Some Mastodon customers have gone again to Twitter, it appears. Wired reported the decentralized social app and Twitter various has seen its MAUs drop from 2.5 million to now 1.4 million as of the top of January. However Techdirt took subject with the characterization of this as a “hunch,” as Wired had referred to as it, noting that Mastodon had grown considerably since Musk took over Twitter, even with the drop. Plus, the Fediverse as an entire, not simply Mastodon, is as much as round 2.6 million MAUs customers, a lot greater than the 600,000 it has within the pre-Musk period. “I’m unsure how going from 600k to 2.6 million in simply a few months might be deemed ‘a hunch.’ It positive appears like fairly rattling good retention general,” scoffed Techdirt’s Mike Masnick.
  • Fb creators gained new moderation instruments, together with the flexibility to go looking feedback by key phrases, emojis, commenter names and, dates, and take bulk actions, equivalent to liking or hiding.
  • Throughout This fall earnings, Pinterest reported 450 million MAUs, up 4% YoY however its $877 million in income missed expectations. The corporate mentioned it could concentrate on shoppable movies.


WhatsApp status updates

Picture Credit: WhatsApp

  • WhatsApp added the flexibility to publish a Standing to a non-public viewers alongside with 30-second Voice Standing messages, Standing reactions and extra throughout iOS, Android and the net.
  • Telegram added a brand new profile photograph maker that turns stickers or animated emoji into your pfp, plus instruments to translate complete chats, assist for sorting emoji by classes, detailed pie charts for viewing community utilization and different options in its newest replace.


OkCupid's ChatGPT questions

Picture Credit: OkCupid

  • ChatGPT for locating love? OkCupid started testing match questions that have been generated by ChatGPT. The questions assist daters discover compatibility with others throughout a variety of innocuous questions, like “are you a morning individual or an evening individual?” (Sure, the bot got here up with that one!)
  • Tinder added an incognito mode that permits you to browse that solely exhibits your profile to these you’ve appreciated. It additionally added a “block profile” characteristic for hiding your self from folks you realize while you encounter them within the app amongst different privateness modifications.


Picture Credit: Netflix

  • Netflix’s password crackdown isn’t going properly as plenty of indignant clients are actually planning to boycott the modifications by canceling their service. 
    • Customers are notably upset over the principles that impression prolonged households from sharing accounts — like dad and mom who pay for his or her school college students’ accounts or grown youngsters who pay for his or her aged dad and mom’ entry — plus, households the place a member commonly travels for work (or is deployed abroad). The modifications additionally impression folks with a number of properties. Subscribers say they’re already paying for additional screens and that must be sufficient.
    • Netflix claims that each one anybody has to do is reauthenticate as soon as monthly with the app on the family’s most important location, however shoppers see that requirement as a burden — and an impossibility in some instances. In the event that they don’t, although, the “touring” account might lose entry. Netflix will power folks to pay additional for the freeloaders or they will select emigrate to a brand new account with a profile switch characteristic. It stays to be seen if Netflix will maintain these identical guidelines within the U.S., because the rollout has been exterior to its residence marketplace for now.
  • Spotify now allows you to block playlists from impacting your “style profile.” This may enable folks to dam sure playlists, like these used for finding out, sleeping, figuring out or these favored by the children, from influencing their suggestions.
Spotify's new exclude from taste profile feature

Picture Credit: Spotify

And so on.

  • Sensor Tower reported on the state of health apps, noting that Well being and Health apps in Europe reached 232 million installs final 12 months, up 16% from 2019. The agency mentioned it now takes almost $4 million in gross income in a given month to grow to be the No. 1 ranked Well being and Health app on the app shops, up 23% from the $3.5 million required in 2021.
  • Robinhood mentioned it’s going to purchase as much as 55 million shares, or 7%+ of its excellent shares, that had been purchased by Sam Bankman-Fried in 2022. The corporate reported $380 million in income in This fall, up 5% YoY and a web loss down 61% to $166 million. 2022 income was down 25% YoY to $1.36 billion.
  • Courageous’s iOS and Android apps added assist for Solana’s DApp in its built-in web3 pockets.
  • DoorDash built-in with fuel financial savings app GasBuddy to permit its drivers to seek out the most affordable close by fuel.
  • Flipboard’s iOS and Android apps have been up to date with assist for its new Notes characteristic that lets Flipboard journal curators dialog with their readers by brief notes, intros and polls.
  • PayPal is getting a brand new CEO as Dan Schulman prepares to depart at 12 months’s finish. The corporate additionally reported This fall income up 7% YoY to $7.33 billion and TPV up 5% to $357.4 billion.
  • Uber built-in its driver app with Apple CarPlay. Higher late than by no means.
  • Fantastical’s widespread calendar app added assist for Stay Actions so now you can see upcoming occasions on the Lock Display screen.
  • Japan’s Honest Commerce Fee issued a brand new report concerning its investigation of Apple and Google’s app shops. The report accuses each corporations of “abuse of a superior bargaining place,” and makes a number of suggestions, together with these round commissions and in-app funds and says the businesses mustn’t make the most of options not made obtainable to builders. It doesn’t explicitly say the platforms have to host third-party app shops, nevertheless.
  • The Indian authorities supplied additional particulars about its ban on greater than 90 lending apps, together with its considerations over Chinese language affect. China traders have been on the cap tables of among the banned apps, it mentioned, and apps have been storing consumer information exterior the nation. Cash laundering and different mortgage practices have been additionally a priority. Later within the week, it lifted the ban on PayU’s LazyPay, Kissht, KreditBee, Indiabulls’ House Loans, mPokket, Buddy Mortgage and Faircent after reviewing their cap tables for Chinese language traders.
  • Google Play started requiring regulatory approval for mortgage apps in Nigeria and Kenya as of January 31, matching related guidelines in India, Indonesia and the Philippines.
  • U.S. policymakers are involved about TikTok’s plan to permit oversight of its algorithm as a substitute for a ban, noting that it could be technically difficult and there might nonetheless be backdoors that allowed China’s authorities to control content material on the platform.
  • Utah is pushing by new payments that might require social media corporations to confirm customers’ ages and provides dad and mom entry to their children’ accounts.
  • In a presentation to the EU, Meta confirmed information that indicated that pop-up content material warnings diminished the sharing of flagged posts by 25% on Fb and 38% on Instagram. TikTok, for comparability, stories a discount of 29%.
  • Lunar, a Danish neobank final valued at $2.2 billion, raised $38 million from undisclosed traders to proceed to construct its banking and monetary providers platform. The corporate final 12 months raised a Sequence D extension that introduced its complete funding then to €280 million.
  • Meta bought the go-ahead to purchase VR software program maker Inside, regardless of FTC considerations. The corporate’s flagship app is the VR health app Supernatural.
  • Fintech app Fierce, which affords free inventory buying and selling, checking and later crypto, launched on iOS after receiving $10 million in seed funding from traders together with Pendrell, AP Capital, Wheelhouse Digital Studios, House Whale Capital and different angels.


Quora Poe

Picture Credit: Quora

Q&A platform Quora opened up public entry to its new AI chatbot app, Poe, which lets customers ask questions and get solutions from a variety of AI chatbots, together with these from ChatGPT maker OpenAI, and different corporations like Anthropic. Past permitting customers to experiment with new AI applied sciences, Poe’s content material will finally assist to evolve Quora itself. If and when Poe’s content material meets a excessive sufficient high quality customary, will probably be distributed on Quora’s website itself, the place it has the flexibility to achieve Quora’s 400 million month-to-month guests, the corporate mentioned.

At launch, there are three normal data chatbots: Sage, Claude and Dragonfly. Each Sage and Dragonfly are powered by OpenAI whereas Claude is powered by Anthropic know-how. All have their very own limitations at current. As an illustration, Sage and Claude don’t have data of occasions after 2021, and Dragonfly could refuse to reply some questions. All three have additionally been recognized to make incorrect statements — which is another excuse why Quora itself isn’t instantly integrating Poe into its service. Builders may even be capable to add their very own bots to Poe sooner or later.

Epic Video games’ Postparty

Fortnite Postparty app and in-game skins

Picture Credit: Epic Video games

Fortnite maker Epic Video games launched a brand new clip-sharing app referred to as Postparty on iOS and Android that provides avid gamers a technique to simply share their clips on social media. The app permits for sharing from Xbox, Swap, PlayStation and PC for Fortnite customers and simply Xbox and PlayStation for Epic’s Rocket League. Fortnite customers will see the app promoted after an in-game kill, prompting them to obtain the app to allow them to share clips. The app was created by Houseparty developer Life on Air, acquired by Epic in 2019. (Houseparty shut down in 2021.) After sharing their first clip from the app, Fortnite customers will get particular in-game pores and skin, spray and wrap.


Picture Credit: Spillt

A former Instagram engineer launched a brand new recipe app referred to as Spillt, coated by The Data, which helps customers discover, arrange and prepare dinner recipes — the latter by helpfully maintaining the telephone’s display on in the course of the recipe’s prep. That’s a characteristic the favored Pestle app additionally has, together with its voice-powered guided cooking, nevertheless. However Spillt’s worth proposition is that it affords a method for customers to see which recipes their mates are saving in a Information Feed of types. It stays to be seen if it could really achieve traction amid a sea of recipe apps, nevertheless it’s not less than differentiated from the set of “TikTok for cooking” apps which might be in the marketplace in the present day.

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